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Audience theory in digipaks

  • Writer: Ewan McConnachie
    Ewan McConnachie
  • Nov 7, 2016
  • 1 min read

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When we look at this digipak, the audience would see the optical illusion on the front. There is not a message being obviously shown here, so it couldn't really be the effects model. The reception theory could be more prevalent here, with people interpreting their own meaning from this. It could be a new perspecive on life perhaps.

The gratification model can also be seen on the disc. Where we look at the pack and accept use and reject media text in relation to

  • Comparing relationships and lifestyles with one’s own

  • Diversion

  • Escapism

  • Information

  • Pleasure

The solar system is a look at astronomy, with the sun on the far ring. This is an interpretation of someones opinions and lifestyles, and is also a diversion, as well as information (even if it isnt true). so the audience would use this media for their own pleasure.

The effects model can be seen on the front cover of Nunslaughter. This model is where the audience is passive, and with a cover like this,where there is abuse of a baby doll, people are more likely to be more violent or listen to violent music, e.g a stereotype of goths are usually more violent if they listened to heavier music like this


 
 
 

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